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  <titleInfo>
    <title>Public relations: the necessary art</title>
  </titleInfo>
  <name type="personal">
    <namePart>Haberman, David A.</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Dolphin, Harry A.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">iau</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Ames, Iowa</placeTerm>
    </place>
    <publisher>Iowa State University Press</publisher>
    <dateIssued>1988</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xi, 424 p. : ill. ; 24 cm.</extent>
  </physicalDescription>
  <tableOfContents>Contents: The role of public relations -- How public relations functions -- Key qualifications for practitioners -- Fact-finding and research -- Internal publics -- Internal communications -- External publics -- Businesses, education and health support organizations -- Political and government public relations -- Writing for the media -- The news conference -- Special events -- The eyes of public relations -- Organizational show and tell - The Speech and public relations -- The Law and the practitioner -- The ethical practice of public relations -- </tableOfContents>
  <note type="statement of responsibility">David A. Haberman, Harry A. Dolphin.</note>
  <note>Includes bibliographies and index.</note>
  <subject authority="lcsh">
    <topic>Public relations</topic>
  </subject>
  <classification authority="lcc">HM263.H22 </classification>
  <classification authority="ddc" edition="19">659.2</classification>
  <identifier type="isbn">081381457X</identifier>
  <identifier type="lccn">87017139</identifier>
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    <recordCreationDate encoding="marc">870711</recordCreationDate>
    <recordChangeDate encoding="iso8601">20230427133809.0</recordChangeDate>
    <recordIdentifier source="OSt">1949637</recordIdentifier>
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