01020cam a22002538a 4500 13538483 20210414113943.0 040326s2004 nyu b 001 0 eng 0273676458 DLC DLC HF5415.123.P53 Pickton, David. Integrated marketing communications. / David Pickton, Amanda Broderick. 2nd ed. Upper Saddle River, N.J. : Prentice Hall Fiancial Times, 2004. 0405 xxii,761 p.: ill; 24cm. Includes bibliographical references and index. Contents: Introduction to integrated marketing communications -- The Integrated marketing communications process -- Managing integrated marketing communications planning -- The Integrated marketing communications mix. Communication in marketing. Broderick, Amanda. lcc BK 957 8457 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P53 2274/12 2012-05-23 00:00:00 1 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P531 2275/12 2012-05-23 00:00:00 2 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P532 2276/12 2012-05-23 00:00:00 3 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P533 2277/12 2012-05-23 00:00:00 4 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P534 2278/12 2012-05-23 00:00:00 5 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.P535 2279/12 2012-05-23 00:00:00 6 2012-05-23 BK