Bingham, Frank G. <br/><br/>
Business marketing management. / 
Frank G. Bingham, Jr. 
 - Lincolnwood, Ill., USA :  NTC Business Books,  c1998. 
 - xxiii, 632 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/>Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases. 
<br/><br/><label>ISBN: </label>0844229644 (casebound) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Industrial marketing--Management.--United States
<br/><br/><label>LC Class. No.: </label>HF5415.1263.B56  /