TY  - BOOK
AU  - Bingham,Frank G.
TI  - Business marketing management.
SN  - 0844229644 (casebound)
AV  - HF5415.1263.B56  
PY  - 1998///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Industrial marketing
KW  - Management
KW  - United States
N1  - Includes bibliographical references and indexes; Contents: Introduction -- How buyers buy -- Identifying the customer -- Making and moving the goods -- Promoting and selling the goods -- Trends in business-to-business marketing -- Comprehensive cases
ER  -