Baran, Stanley J. <br/><br/>
Mass communication theory : foundations, ferment, and future. / 
Stanley J. Baran, Dennis K Davis 
 - Belmont, California :  Wadsworth Publishing,  1995. 
 - xviii, 407 p. + variuos pagings:  ill.;  23cm. 
<br/><br/> Includes index. 
<br/><br/>Contents: Introduction to mass communication theory: Introduction -- Mass communication theory --  Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict -- <br/><br/><br/> 
<br/><br/><label>ISBN: </label>0534176704 
<br/><br/><label>Subjects--Topical Terms: </label> Mass media -- Philosophy 
<br/><br/><label>LC Class. No.: </label>P90.B28 
<br/><br/><label>Dewey Class. No.: </label>302.23'01