01505nam a22002297a 4500 OSt 20230515104132.0 120822t xxu||||| |||| 00| 0 eng d 0534176704 WIUC-GH P90.B28 dc20 302.23'01 Baran, Stanley J. 1047 Mass communication theory : foundations, ferment, and future. / Stanley J. Baran, Dennis K Davis Belmont, California : Wadsworth Publishing, 1995. xviii, 407 p. + variuos pagings: ill.; 23cm. Includes index. Contents: Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict -- Mass media -- Philosophy 1048 Davis, Dennis K. 1432 lcc BK 9593 17093 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-08 0 P90.B28 K/2904/0002/23 2023-05-04 00:00:00 2023-05-04 BK