Baran, Stanley J. creator Davis, Dennis K. text xxu Belmont, California Wadsworth Publishing 1995 monographic eng

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xviii, 407 p. + variuos pagings: ill.; 23cm. Contents: Introduction to mass communication theory: Introduction -- Mass communication theory -- Era of mass society and mass culture: The rise of media industries and mass society theory -- The rise of media theory in the age of propaganda -- Normative theories of mass communication -- Emergence of a scientific perspective on mass communication: Limited effects theory -- Attitude change theories -- The limited effects paradigm emerges: The limited effects paradigm emerges -- Social learning and the violence theories -- Using media: theories of the active audience -- Systems theories of communication processes -- The cultural turn in mass communication theory: challenging the limited effects paradigm: Cultural analysis -- Critical cultural studies -- Paradigm dialogue or conflict -- Stanley J. Baran, Dennis K Davis Includes index. Mass media -- Philosophy P90.B28 302.23'01 0534176704 120822 20230515104132.0