@book{960,
	author = {Rowan, Will. and NetLibrary, Inc.},
	title = {Digital marketing: using new technologies to get closer to your customers. /},
	publisher = {Kogan Page,},
	year = {2002.},
	address = {London :},
	url = {http://www.columbia.edu/cgi-bin/cul/resolve?clio4252786}
}