Rowan, Will. <br/><br/>
Digital marketing: using new technologies to get closer to your customers. /  [electronic resource]  
Will Rowan. 
 - London :  Kogan Page,  2002. 
 - x, 246 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.  
<br/><br/><label>ISBN: </label>0749436646 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Data processing.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>LC Class. No.: </label>HF5415.125.R69  /