01304cam a2200277Ia 4500 4252786 20210414113944.0 m d cr cn- 030429s2002 enka sb 001 0 eng d 0749436646 N$T N$T HF5415.125.R69 Rowan, Will. Digital marketing: using new technologies to get closer to your customers. / [electronic resource] Will Rowan. London : Kogan Page, 2002. x, 246 p. : ill. ; 24 cm. Includes bibliographical references and index. Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion. Marketing Data processing. Electronic books. local NetLibrary, Inc. http://www.columbia.edu/cgi-bin/cul/resolve?clio4252786 Click here for full text. lcc BK 960 8460 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.125.R69 2385/12 2012-05-23 00:00:00 1 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.125.R691 2386/12 2012-05-23 00:00:00 2 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.125.R692 2349/12 2012-05-23 00:00:00 3 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.125.R693 2350/12 2012-05-23 00:00:00 4 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.125.R694 2351/12 2012-05-23 00:00:00 5 2012-05-23 BK