Digital marketing: using new technologies to get closer to your customers
Rowan, Will.
creator
NetLibrary, Inc
text
bibliography
Electronic books.
enk
London
Kogan Page
2002
monographic
eng
x, 246 p. : ill. ; 24 cm.
Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
Will Rowan.
Includes bibliographical references and index.
Marketing
Data processing
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0749436646
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http://www.columbia.edu/cgi-bin/cul/resolve?clio4252786
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030429
20210414113944.0
4252786