TY  - BOOK
AU  - Rowan,Will
ED  - NetLibrary, Inc.
TI  - Digital marketing: using new technologies to get closer to your customers.
SN  - 0749436646
AV  - HF5415.125.R69  
PY  - 2002///
CY  - London
PB  - Kogan Page
KW  - Marketing
KW  - Data processing
KW  - Electronic books
KW  - local
N1  - Includes bibliographical references and index; Contents: Introduction -- Digital marketing and customer consent -- Plannng marketing campaigns -- Building trusting relationships with customers -- Managing customer information -- Sustaining customer relationships -- Didgital customer service -- How to fragment digital media constructively -- Adding value by measuring and managing the return on investment in customers -- Marketing to digital communities -- Conclusion.
UR  - http://www.columbia.edu/cgi-bin/cul/resolve?clio4252786
ER  -