Brcker, Samuel L. <br/><br/>
Discovering mass communication. / 
Samuel L. Becker. 
 - 2nd ed. 
 - Glenville, IL :  Scot, Forman & Co,  1987. 
 - xvii, 494 p.;  ill.:  26cm. 
<br/><br/> Includes index 
<br/><br/>Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication --  
<br/><br/><label>ISBN: </label>0673183904 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass communication
<br/><br/><label>LC Class. No.: </label>P90.B34 
<br/><br/><label>Dewey Class. No.: </label>001.51