01295nam a22002297a 4500 OSt 20230515145454.0 140619b xxu||||| |||| 00| 0 eng d 0673183904 WIUC-GH P90.B34 001.51 Brcker, Samuel L. 1033 Discovering mass communication. / Samuel L. Becker. 2nd ed. Glenville, IL : Scot, Forman & Co, 1987. xvii, 494 p.; ill.: 26cm. Includes index Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication -- Mass communication 1034 lcc BK 9607 17107 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-08 0 P90.B34(2e) K/2930/0028/23 2023-05-15 00:00:00 2023-05-15 BK