Brcker, Samuel L. creator text xxu Glenville, IL Scot, Forman & Co 1987 2nd ed. monographic eng

print

xvii, 494 p.; ill.: 26cm. Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication -- Samuel L. Becker. Includes index Mass communication P90.B34 001.51 0673183904 140619 20230515145454.0