TY  - BOOK
AU  - Brcker, Samuel L.
TI  - Discovering mass communication.
SN  - 0673183904
AV  - P90.B34 
U1  - 001.51 
PY  - 1987///
CY  - Glenville, IL
PB  - Scot, Forman & Co
KW  - Mass communication
N1  - Includes index; Contents: Mass communication processes: Our communication environment -- Exposure to mass communication -- Constructing the world in your head -- Individual media: Books: the birth of mass communication -- Newspapers: the fourth estate -- Magazines: something for everyone -- Motion pictures: the myth and the reality -- Recordings: the medium for every mood -- Radio: the shadow medium -- Television: window on many worlds -- Portents of the future -- Controlling the media: Economic controls on the media: advertising and public relations -- External controls on the media -- Internal controls on the media -- Impact: The functions of mass communication -- The effects of mass communication --
ER  -