Fill, Chris. <br/><br/>
Marketing communications : engagements, strategies, and practice. / 
Chris Fill. 
 - 4th ed. 
 - New York :  Pearson Education Ltd,  2005. 
 - xxxvii,911 p.:  ill;  26cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences. 
<br/><br/><label>ISBN: </label>0273687727 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Marketing channels.<br/>Sales promotion.
<br/><br/><label>LC Class. No.: </label>HF5415.123.F55