01052cam a22002538a 4500 13936470 20210414113944.0 050420s2005 nyu b 001 0 eng 0273687727 (alk. paper) DLC DLC HF5415.123.F55 Fill, Chris. Marketing communications : engagements, strategies, and practice. / Chris Fill. 4th ed. New York : Pearson Education Ltd, 2005. xxxvii,911 p.: ill; 26cm. Includes bibliographical references and index. Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences. Communication in marketing. Marketing channels. Sales promotion. lcc BK 961 8461 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.F55 2272/12 2012-05-23 00:00:00 1 2012-05-23 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-23 0 HF5415.123.F551 2273/12 2012-05-23 00:00:00 2 2012-05-23 BK