Fill, Chris. creator text bibliography nyu New York Pearson Education Ltd 2005 4th ed. monographic eng

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xxxvii,911 p.: ill; 26cm. Contents: Introduction to marketing communications -- Understanding how marketing communications works -- Strategies and planning -- The Marketing communications mix: disciplines and applications -- Marketing communications for special audiences. Chris Fill. Includes bibliographical references and index. Communication in marketing Marketing channels Sales promotion HF5415.123.F55 0273687727 (alk. paper) DLC 050420 20210414113944.0 13936470