@book{962,
	author = {Crawford, C. Merle and Di Benedetto, C. Anthony.},
	title = {New products management. /},
	publisher = {McGraw-Hill/Irwin,},
	year = {c2006.},
	address = {Boston, Mass. :},
	edition = {8th ed.},
	url = {http://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html}
}