02148cam a22002774a 4500 13682781 20210414113944.0 040810s2006 maua b 001 0 eng 0072961449 (alk. paper) DLC DLC DLC HF5415.153.C72 Crawford, C. Merle (Charles Merle), New products management. / Merle Crawford and Anthony Di Benedetto. 8th ed. Boston, Mass. : McGraw-Hill/Irwin, c2006. xx, 540 p. : ill. ; 24 cm. McGraw-Hill/Irwin series in marketing Includes bibliographical references and index. Contents: Overview and opportunity identification/selection: The Menu -- The New products process -- Opportunity identification and selection: strategic planning for new products -- Concept generation: Preparation and alternatives -- Problem-based ideation: finding and solving customers' problems -- Analytical attribute approaches: introduction and perpecptual mapping -- Analytical attribute approaches: trade-off analysis and qualitative techniques -- Concept/project evaluation: The Concept evaluation system -- Concept testing -- The Full screen -- Sales forecasting and financial analysis -- Product protocol -- Development: Design -- Development team management -- Product use testing -- Launch: Strategic launch planning -- Implementation of the strategic plan -- Market testing -- Launch management -- Public policy issues -- Appendixes: A: Sources of ideas already generated -- B: Other techniques of concept generation -- C: Small's ideation stimulator checklist -- D: The Marketing plan -- E: Guideline for evaluation a new products program. New products Management. Di Benedetto, C. Anthony. Publisher description http://www.loc.gov/catdir/enhancements/fy0618/2004057947-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy0618/2004057947-t.html lcc BK 962 8462 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-24 0 HF5415.153.C72 2309/12 2012-05-24 00:00:00 1 2012-05-24 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-24 0 HF5415.153.C721 2310/12 2012-05-24 00:00:00 2 2012-05-24 BK