Belch, George E. <br/><br/>
Advertising and promotion : an integrated marketing communications perspective. / 
George E. Belch & Michael A. Belch. 
 - 12th ed. 
 - xxxi, 740 p. [+ various pagings]:  color illustrations ;  29 cm 
<br/><br/>Includes glossary, chapter notes and indexes. 
<br/><br/>Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process --  
<br/><br/><label>ISBN: </label>9781260259315 1260259315 
<br/><br/><label>LCCN: </label>2013041596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.
<br/><br/><label>LC Class. No.: </label>HF5823.B38 
<br/><br/><label>Dewey Class. No.: </label>659.1