01082cam a22003254i 4500 17917337 OSt 20230522151803.0 131024s2015 nyua b 001 0 eng 2013041596 9781260259315 1260259315 DLC eng LC rda pcc HF5823.B38 659.1 23 Belch, George E. 2 Advertising and promotion : an integrated marketing communications perspective. / George E. Belch & Michael A. Belch. 12th ed. New York : McGraw-Hill, 2021. xxxi, 740 p. [+ various pagings]: color illustrations ; 29 cm rdamedia Includes glossary, chapter notes and indexes. Contents: An introduction to integrated marketing communications -- The role of IMC in the marketing process -- Advertising. 3 Sales promotion. 4 Communication in marketing. 5 Belch, Michael A. 6 lcc BK 9625 17125 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-24 0 HF5823.B38(12e) K/3276/0374/23 2023-05-22 00:00:00 2023-05-22 BK