02115cam a22003374a 4500 17340530 OSt 20230522153842.0 120608s2013 at a b 001 0 eng 2012941536 9781305507272 DLC LC DLC pcc HF5415.32.H69 Hoyer, Wayne D. 1510 Consumer behavior. / Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters. 7th ed. Boston, MA : Cengage Learning, 2018. xviii, 525 p. : col. ill. ; 29 cm. Includes bibliographical references and indexes. Contents: 1. An introduction to consumer behavior: Understanding consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society -- Consumer behavior. 1511 MacInnis, Deborah J. 1512 Pieters, Rik. 1513 Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1306/2012941536-b.html Publisher description http://www.loc.gov/catdir/enhancements/fy1306/2012941536-d.html Table of contents only http://www.loc.gov/catdir/enhancements/fy1306/2012941536-t.html 7 cbc orignew 2 epcn 20 y-gencatlg lcc BK 9626 17126 0 0 lcc 0 0 WIUC-KL WIUC-KL GEN 2023-03-23 0 HF5415.32.H69(7e) K/3270/0368/23 2023-05-22 00:00:00 2023-05-22 BK