TY  - BOOK
AU  - Hoyer,Wayne D.
AU  - MacInnis,Deborah J.
AU  - Pieters,Rik
TI  - Consumer behavior.
SN  - 9781305507272
AV  - HF5415.32.H69 
PY  - 2018///
CY  - Boston, MA
PB  - Cengage Learning
KW  - Consumer behavior
N1  - Includes bibliographical references and indexes; Contents: 1. An introduction to consumer behavior: Understanding  consumer behavior -- 2. The psychological core: Motivation, ability, and opportunity -- From exposure to comprehension -- Memory and knowledge -- Attitudes based on high effort -- Attitudes based on low effort -- 3. The process of making Decisions: Problem recognition and information search -- Judgment and decision making based on high effort -- Judgment and decision making based on low effort -- Post-decision processes -- 4. The consumer's culture: Social influences on consumer behavior -- Consumer diversity -- Household and social class influences -- Psychographics: values, personality, and lifestyles -- 5. Consumer behavior outcomes and issues: Innovation: adoption, resistance, and diffusion -- Symbolic consumer behavior -- Marketing, ethics and social responsibility in today's consumer society --
UR  - http://www.loc.gov/catdir/enhancements/fy1306/2012941536-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1306/2012941536-d.html
UR  - http://www.loc.gov/catdir/enhancements/fy1306/2012941536-t.html
ER  -