Day, George S. creator text bibliography nyu New York London Free Press Collier Macmillan c1990 1990 monographic eng

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ix, 405 p. : ill. ; 24cm. Contents: Strategic choices in competitive markets -- Process for developing market-driven strategies -- Assessing the competitive position -- Choosing arenas and advantages -- Renewing the strategy -- Issues in implementing market-driven strategies. George S. Day. Includes bibliographical references (p. 377-394) and index. Marketing Management Strategic planning HF5415.13D368 . 0029072115 http://www.loc.gov/catdir/bios/simon051/89071473.html http://www.loc.gov/catdir/description/simon031/89071473.html http://www.loc.gov/catdir/enhancements/fy0631/89071473-t.html http://www.loc.gov/catdir/enhancements/fy0641/89071473-s.html http://www.loc.gov/catdir/bios/simon051/89071473.html http://www.loc.gov/catdir/description/simon031/89071473.html http://www.loc.gov/catdir/enhancements/fy0631/89071473-t.html http://www.loc.gov/catdir/enhancements/fy0641/89071473-s.html DLC 891219 20210414113944.0 4347262