TY - BOOK AU - Lawson, Karen TI - Involving your audience : making it active. T2 - The essence of public speaking SN - 02052688110 AV - PE1408.L42 PY - 1999/// CY - Boston PB - Allyn & Bacon KW - Public speaking. KW - Oral communication. KW - Business presentations. N1 - Contents: Demographic influences and challenges -- Audience and speaker attitudes, value systems and style differences -- Audience needs and expectations -- ER -