01588nam a22002057a 4500 120524t xxu||||| |||| 00| 0 eng d 0070189544 HF5415.S745.Et9 Etzel, Michael J. Marketing. / Michael J. Etzel, Bruce J. Walker and William J. Stanton. 11th ed. Boston: McGraw Hill, c1997. xxi,624 p+various pagings: ill(chiefly col.); 25cm. Includes index Contents: Modern marketing -- Field of marketing -- The Dynamic marketing environment -- Strategic marketing planning -- Marketing research and information -- Target market -- Consumer markets and buying behavior -- Business markets and buying behavior -- Market segmentation and target-market strategies -- Product -- Product planning and development -- Product-mix strategies -- Brands, packaging, and other product features -- Price -- Price determination -- Marketing math -- Pricing strategies -- Distribution -- Channels of distribution -- Retailing -- Wholesaling and physical distribution -- Promotion -- The Promotional program -- Personal selling and sales management -- Advertising, sales promotion, and public relations -- Marketing in special fields -- Services marketing by for-profit and non-profit organizations -- International marketing -- Managing the marketing effort -- Marketing implementation and evaluation -- Marketing: appraisal and prospects -- Careers in marketing. Marketing. Walker, Bruce J. Stanton, William J. lcc BK 966 8466 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2012-05-24 0 HF5415.S745.Et9 2367/12 2012-05-24 00:00:00 2012-05-24 BK