Levy, Michael creator Weitz, Barton text xxu Boston McGraw Hill c2004 5th ed. monographic eng

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xxxv,775 p.: ill; 25cm. Contents: The World of retailing: Introduction to the world of retailing -- Types of retailers -- Multichannel retailing-a view into the future -- Customer buying behavior -- Retailing strategy: Retail market strategy -- Financial strategy -- Retail locations -- Site selection -- Human resource management -- Information systems and supply chain management -- Customer relationship management -- Merchandise management: Planning merchandise assortments -- Buying systems -- Buying merchandise -- Pricing -- Retail communication mix -- Store management: Managing the score -- Store layout, design, and visual merchandising -- Customer service -- Cases. Michael Levy and Barton A. Weitz. Includes index Retail trade Management HF5529.L46 0071240373 120524