creator Lumpkin, G. T. Eisner, Alan B. McNamara, Gerry. text New York McGraw-Hill Education 2014 7th ed. monographic eng

print

xxix, 452 p. : ill. ; 26 cm. Contents: Part 1: Stategic analysis: Strategic management: creating competitive advantages -- Analysizing the external environment of the firm -- Assessing the internal environment of the firm -- Recognizing a firm's intellectual assets: moving beyond a firm's tangible resources -- Part 2: Strategic formulation: Business-level strategy: creating and sustaining competitive advantages -- Part 3: Strategic implementation: Strategic control and corporate governance -- Creating effective organizational designs -- Strategic leadership: creating a learning organization and an ethical organization -- Managing innovation and fostering corporate entrepreneurship -- Part 4: Case analysis: Analyzing strategic management cases. Gregory G. Dess ... [et al.] Include index. HD30.28.D47(7e) 9780077161095 230613 20230613151937.0