Ward, Damian. text New York McGraw-Hill Education 2009 3th ed. monographic eng

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xxiv,442 p.: ill.: 27 cm. Contents: Section I: Introduction: Economics for business -- Section II: Understanding markets: Consumer in the marketplace -- Firms in the marketplace -- Market in action -- Section III: Competition and profitability: market structure and firm performance -- strategic rivalry -- Growth strategies -- Governing business -- Section IV: Domestic macroeconomics: Introduction to the macroeconomy -- Measuring macroeconomic variables and policy issues -- Expenditure and fiscal policy -- Money, banking and interest -- Supply side policies and economic growth -- Section V: Global economics: Exchange rates and the balance of payments -- Globalization. David Begg et al. Includes glossary and index HB 171.5.B35 (3e) 9780077124731 230614 20230615103554.0