Marketing research |:methodological foundations / 
Dawn Lacobucci ... [et al.]  
 - 10th ed.  
 - Boston :  Cengage Learning,   2010. 
 - xx, 604 p. :  ill. ;  26 cm.  
<br/><br/> Includes glossary and index. 
<br/><br/>Contents: Marketing research and the research process -- Determine research design  -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report. 
<br/><br/><label>ISBN: </label>9780538743778 
<br/><br/><label>LC Class. No.: </label>HF5415.2.C47(10e)