00733nam a22001577a 450000500170000000800410001702000180005805000220007624500840009825000140018226000400019630000340023650000330027050502450030370000270054820231006103102.0230614b           ||||| |||| 00| 0 eng d  a9780538743778  aHF5415.2.C47(10e)  aMarketing research |:methodological foundations /cDawn Lacobucci ... [et al.]   a10th ed.   aBoston :bCengage Learning, c2010.  axx, 604 p. :bill. ;c26 cm.   aIncludes glossary and index.  aContents: Marketing research and the research process -- Determine research design  -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report.  aChurchill, Gilbert A.