00823nam a22001817a 4500 20231006103102.0 230614b ||||| |||| 00| 0 eng d 9780538743778 HF5415.2.C47(10e) Marketing research |:methodological foundations / Dawn Lacobucci ... [et al.] 10th ed. Boston : Cengage Learning, 2010. xx, 604 p. : ill. ; 26 cm. Includes glossary and index. Contents: Marketing research and the research process -- Determine research design -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report. Churchill, Gilbert A. 1640 lcc BK 10th ed. HF5415.2.C47(10e). 9687 17187 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-14 0 HF5415.2.C47(10e) 9325/026/23 2023-06-14 00:00:00 1 2023-06-14 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-14 HF5415.2.C471(10e) 9326/027/23 2023-06-14 00:00:00 2 2023-06-14 BK