Churchill, Gilbert A. text Boston Cengage Learning 2010 10th ed. monographic eng

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xx, 604 p. : ill. ; 26 cm. Contents: Marketing research and the research process -- Determine research design -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report. Dawn Lacobucci ... [et al.] Includes glossary and index. HF5415.2.C47(10e) 9780538743778 230614 20231006103102.0