TY  - BOOK
AU  - Churchill, Gilbert A. 
TI  - Marketing research |:methodological foundations
SN  - 9780538743778
AV  - HF5415.2.C47(10e) 
PY  - 2010///
CY  - Boston
PB  - Cengage Learning, 
N1  - Includes glossary and index; Contents: Marketing research and the research process -- Determine research design  -- Design data-collection methods and forms -- Sample design for data collection and sample size -- Data analysis and interpretation -- The research report
ER  -