01333nam a22001937a 4500 20230615115438.0 230615b ||||| |||| 00| 0 eng d 9781259012903 HF5415.13.M35 Walker, Orville C. Marketing strategy Orville C. Walker et al.- 8th ed. New York: McGraw-Hill / Irwin, 2011 xvi, 368 p.: ill.; 26 cm. Includes index. Contents: Introduction to strategy: Market-oriented perspective underlie successful corporate, business, and marketing strategy -- Corporate strategy decisions and their marketing implications -- Business strategy and their marketing implications -- Opportunity analysis: Understanding market opportunities -- Measuring market opportunities -- Forecasting and marketing knowledge -- Differentiation and brand positioning -- Formulating marketing strategies: Marketing strategies for new market ethics -- Strategies for growth markets -- Strategies for mature and declining markets -- Marketing strategies for digitally networked world -- Implementation and control: Organizing and planning for effective implementation -- Measuring and delivering marketing performance. Mullins, John W. 1014 lcc BK 8th ed. HF5415.13.M35(8e) 9690 17190 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-15 0 HF5415.13.M35(8e) 9369/070/23 2023-06-15 00:00:00 1 2023-06-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-15 HF5415.13.M351(8e) 9370/071/23 2023-06-15 00:00:00 2 2023-06-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-15 0 HF5415.13.M352(8e) 9371/072/23 2023-06-15 00:00:00 3 2023-06-15 BK 0 0 lcc 0 0 WIUC-1 WIUC-1 GEN 2023-06-15 0 HF5415.13.M353(8e) 9372/073/23 2023-06-15 00:00:00 4 2023-06-15 BK