Pride, William M.  2010. <br/><br/>
Marketing./ 

 - 15th 
 - Boston:  Cengage learning,  2010. 
 - xxxi,  605p.:  28cm. 
<br/><br/> Includes index, glossary and notes. 
<br/><br/>Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions. 
<br/><br/><label>ISBN: </label>9780324834260 
<br/><br/><label>LC Class. No.: </label>HD70.U5.P93(15e)