TY  - BOOK
AU  - Pride, William M.
AU  - Ferrell, O. C.
TI  - Marketing.
SN  - 9780324834260
AV  - HD70.U5.P93(15e) 
PY  - 2010///
CY  - Boston
PB  - Cengage learning
N1  - Includes index, glossary and notes; Contents:Marketing strategy and customer relationships -- Environmental forces and social and ethical responsibilities -- Using information, technology, and target market analysis -- Customer behavior -- Product decisions -- Distribution decisions -- Promotion decisions -- Pricing decisions
ER  -