creator Gilly, Mary C. Graham, John L. Money, Bruce R. text New York McGraw-Hill Education 2016 17th ed. monographic eng

print

xxxvi, 662 p.: ill.; 27 cm. Contents: An overview -- The cultural environment of global markets -- Assessing global market opportunities -- Developing marketing strategies -- Implementing global marketing strategies -- Supplementary material. Philip R. cateora et al. Includes glossary, reference and index HF1416.C375(17e) 9781259253065 230616 20230616102558.0