00799nam a22001457a 450000500170000000800410001705000190005824501070007726000490018430000310023350000200026450503200028470000210060470000280062520230927092954.0230616b           ||||| |||| 00| 0 eng d  aHF5415.123.P45  aFoundations of marketing communications: a European perspective /  cPatrick de Pelsmacker ... [et al]  aHarlow : bPearson education limited,c2005.  aix, 328 p. :bill ;c25cm.  aIncludes index   aContents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.   aGeuens, Maggie.   aBergh,  Joeri van den.