00863nam a22001697a 4500 20230927092954.0 230616b ||||| |||| 00| 0 eng d HF5415.123.P45 Foundations of marketing communications: a European perspective / Patrick de Pelsmacker ... [et al] Harlow : Pearson education limited, 2005. ix, 328 p. : ill ; 25cm. Includes index Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship. Geuens, Maggie. 1670 Bergh, Joeri van den. 1671 lcc BK 9716 17216 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 HF5415.123.P45 9375/076/23 2023-06-16 00:00:00 1 2023-06-16 BK 0 0 lcc 0 0 NFIC WIUC-1 WIUC-1 GEN 2023-06-16 HF5415.123.P451 9376/077/23 2023-06-16 00:00:00 2 2023-06-16 BK