Geuens, Maggie. Bergh, Joeri van den. text Harlow Pearson education limited 2005 monographic eng

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ix, 328 p. : ill ; 25cm. Contents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship. Patrick de Pelsmacker ... [et al] Includes index HF5415.123.P45 230616 20230927092954.0