01144nam a22001937a 450000500170000000800410001705000190005824501070007726000490018430000310023350000200026450503200028470000270060470000340063194200120066599900160067795201280069395201290082120230927092954.0230616b           ||||| |||| 00| 0 eng d  aHF5415.123.P45  aFoundations of marketing communications: a European perspective /  cPatrick de Pelsmacker ... [et al]  aHarlow : bPearson education limited,c2005.  aix, 328 p. :bill ;c25cm.  aIncludes index   aContents : Integrated marketing communications -- How marketing communication work -- Target groups -- Objectives -- Budgets -- Advertising -- Media planning -- Advertising research -- Sales promotions -- Direct marketing -- E-communications -- Points-of-purchase communication -- Public relations and sponsorship.   aGeuens, Maggie. 91670  aBergh,  Joeri van den. 91671  2lcccBK  c9716d17216  00102lcc40708NFICaWIUC-1bWIUC-1cGENd2023-06-16oHF5415.123.P45p9375/076/23r2023-06-16 00:00:00t1w2023-06-16yBK  00102lcc40708NFICaWIUC-1bWIUC-1cGENd2023-06-16oHF5415.123.P451p9376/077/23r2023-06-16 00:00:00t2w2023-06-16yBK