@book{9719,
	author = {McGuigan, James R. and Moyer, R. Charles,},
	title = {Managerial economics :applications, strategy, and tactics /},
	publisher = {CENGAGE Learning,},
	year = {[2014]},
	address = {Stamford, CT, USA :},
	edition = {13e.},
	note = {Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --}
}