McGuigan, James R. <br/><br/>
Managerial economics :applications, strategy, and tactics / 
James R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University. 
 - 13e. 
 - xxiv, 676 pages :  illustrations ;  27 cm 
<br/><br/> Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --  Includes index, appendix, glossary and index. 
<br/><br/><label>ISBN: </label>9781285420929 
<br/><br/><label>LCCN: </label>2013935706 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Managerial economics.<br/>Managerial economics--Problems, exercises, etc.
<br/><br/><label>LC Class. No.: </label>HD30.22.M32 (13e)