02070cam a22003614i 4500 17666139 OSt 20230616123840.0 130320s2014 ctua 001 0 eng 2013935706 9781285420929 DLC eng rda DLC pcc HD30.22.M32 (13e) McGuigan, James R. 1676 Managerial economics :applications, strategy, and tactics / James R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University. 13e. Stamford, CT, USA : CENGAGE Learning, [2014] xxiv, 676 pages : illustrations ; 27 cm text txt rdacontent unmediated n rdamedia volume nc rdacarrier Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Includes index, appendix, glossary and index. Managerial economics. 749 Managerial economics Problems, exercises, etc. 1677 Moyer, R. Charles, 1945- 1678 Harris, Frederick H. deB. 1679 7 cbc origcop 3 epcn 20 y-gencatlg lcc BK 9719 17219