McGuigan, James R. creator Moyer, R. Charles 1945- Harris, Frederick H. deB. text ctu 2014 13e. monographic eng

print

xxiv, 676 pages : illustrations ; 27 cm James R. McGuigan, JRM Investments, R. Charles Moyer, University of Louisville, Frederick H. deB. Harris, School of Business, Wake Forrest University. Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis -- Includes index, appendix, glossary and index. Managerial economics Managerial economics Problems, exercises, etc HD30.22.M32 (13e) 9781285420929 2013935706 DLC 130320 20230616123840.0 17666139 eng