TY  - BOOK
AU  - McGuigan,James R.
AU  - Moyer,R.Charles
AU  - Harris,Frederick H.deB
TI  - Managerial economics :applications, strategy, and tactics
SN  - 9781285420929
AV  - HD30.22.M32 (13e) 
PY  - 2014///]
CY  - Stamford, CT, USA
PB  - CENGAGE Learning
KW  - Managerial economics
KW  - Problems, exercises, etc
N1  - Content: Introduction: Introduction and goals of the firm -- Fundamental economic concepts -- Demand and forecasting: Demand analysis -- Estimating demand -- Business and economic forecasting -- Managing in the global economy -- Production and cost: Production economics -- Cost analysis -- Applications of cost theory -- Pricing and output decisions: strategy and tactics: Prices, output and strategy: pure and monopolistic competition -- Price and output determination: monopoly and dominant firms -- Price and output determination: oligopoly -- Best-practice tactics: game theory -- Pricing techniques -- Organizational architecture and regulation: Contacting, governance and organizational form -- Government regulation -- Long-term investment analysis --; Includes index, appendix, glossary and index
ER  -