Palmer, Adrian <br/><br/>
Principles of services marketing. / 
Adrian Palmer 
 - 4th ed. 
 - Boson:  McGraw Hill,  c2005. 
 - xi,575 p.:  ill;  24cm. 
<br/><br/> Includes index 
<br/><br/>Contents: What is services marketing? -- The Service offer -- The Service encounter -- Services buying processes -- Relationship marketing and customer loyalty -- Managing knowledge -- Service positioning and targeting -- Service quality -- Making services accessible to customers -- The Pricing of services -- Promoting services -- The Marketing impacts of services employees -- Managing capacity -- International marketing of services -- Case study: CD marketing services. 
<br/><br/><label>ISBN: </label>0077107942 
<br/><br/><label>Subjects--Topical Terms: </label> Marketing.  
<br/><br/><label>LC Class. No.: </label>HF5415.13.P18